Timeframe
1 Month
My Role
Research, UI Design, Visual design, Prototyping,
Tools
Figma, Figjam, Microsoft Forms, Adobe Illustrator
The Process
Design Thinking Framework
Following the Stanford d.school's five-phase methodology to create human-centered solutions.
Empathize
Understanding the users through interviews, surveys, and contextual inquiry with 50+ bank employees.
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Employees spend 40% of time searching for information
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Mobile access was a critical unmet need
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Complex navigation caused frequent frustration
Define
Synthesizing research insights into actionable problem statements and user personas.
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Primary persona: Branch Manager, 35-45 years
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Key pain point: Information scattered across systems
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Goal: Single unified dashboard for daily tasks
Ideate
Collaborative brainstorming sessions generating 100+ ideas, refined through dot voting.
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Prioritized personalized dashboard concept
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Quick-access widgets for frequent tasks
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AI-powered search functionality
Prototype
From paper sketches to interactive Figma prototypes tested with real users.
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3 rounds of iterative prototyping
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Low-fidelity wireframes validated structure
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High-fidelity mockups tested visual appeal
Test
Usability testing with 20 employees across different departments and roles.
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Task completion rate improved by 65%
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User satisfaction score: 4.6/5
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Average task time reduced by 40%
Low Fedility
Wireframes & Sketches
Early explorations focused on information hierarchy and user flow before visual design.
High Fidelity
Visual Design System
The final UI reflecting brand guidelines while prioritizing usability and accessibility.
